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Agricultural Development and Publicity office

Creator: Atchison, Topeka, and Santa Fe Railway Company. Agricultural Development and Publicity Department

Date: 1912-1939

Level of Description: Series

Material Type: Manuscripts

Call Number: RR 393 - RR 419

Unit ID: 89501

Restrictions: There are no restrictions on this series.

Abstract: Records reflecting the duties of John Jarrell and the functions and services of the offices he managed. It contains correspondence & distribution statistics for Everyman's almanac, 1927-1939; crop reports for 1924-1939; files about publishing The earth; information on the demonstration trains; and newspaper clippings about major events in which Jarrell's office was involved throughout the Atchison, Topeka, & Santa Fe Railway territory.

Summary:

General—Publications, 1924-1939. 1 ft. (3 boxes : RR 393–RR 395)

Everyman's Almanac . . .: General correspondence and distribution statistics are contained in the records, 1927-1939. The files are arranged chronologically by year and provide a detailed insight into the mechanics of how the almanac was distributed throughout the Santa Fe network.

Crop Reports: There is a complete set of reports, 1924-1939, arranged chronologically by month. These brief, one page reports provide a summary of existing the predicted crop and weather information in the agricultural regions served by the Santa Fe.

The Earth: Especially the Best Part of It . . . the Santa Fe Southwest: The Earth resumed publication after World War I in 1920 under John F. Jarrell's direction. There are general files outlining the reorganization of the office, its policies, personnel, and administration.

Box 1 (RR 393)

  • Everyman's Almanac: 1927–1938 #2


Box 2 (RR 394)

  • Everyman's Almanac: 1938 #3–1939

  • Crop Reports, 1924-1939


Box 3 (RR 395)

  • The Earth

    • General files

    • Office furnishings

    • Leave of absence policy

    • Requests for subscriptions, 1938–1939 (only samples retained)

    • Transfer of C. W. Lane Office

    • Employee: M. A. Koontz

    • Employee: M. J. Russell

    • Employees: Temporary payroll


General Files, 1925–1937. 2 ft. (5 boxes : RR 396–RR 400)

Groups of records contained within this series are:

Miscellaneous Celebrations and Openings: These are files of correspondence and memoranda concerning the various activities in which the publicity department was actively involved. In addition to ceremonial openings and formal meetings with civic groups, these files contain information on such items as the Screenland Special, 1927; the opening of the new Santa Fe office building in Topeka, Kansas, 1925; and files on the Kansas Press Association dinner, 1925, sponsored by the Santa Fe.

Loss and Damage Prevention Meetings: These records, 1925–1929, chronicle the activities and formal agenda of company sponsored meetings for employees to promote greater safety and service by Santa Fe employees.

4-H Club, 1935–1937, and Congress of Vocational Agricultural Students, 1927–1937: The files contain general correspondence concerning the Santa Fe's sponsorship of county competitions whose winners were awarded free trips by the railroad to national conventions of the 4-H Club and National Congress of Vocational Agricultural Students. The files deal largely with the determination and announcement of the winners and the logistics of their transportation and accommodations to and from the national conventions.

Box 4 (RR 396)

  • Miscellaneous celebrations and openings

    • Miscellaneous J. F. Jarrell correspondence

    • Fruit Growers Organization, California

    • Fort Madison, Ia., bridge opening, 1927

    • Abilene, Kans., station opening, 1927

    • Arkansas City, Kans., Santa Fe Day, 1927

    • Cushing, Okla., Chamber of Commerce meeting, 1927

    • Pawhuska, Okla., opening of new line, 1927

    • Screenland Special, 1927

    • New building opening, 1925 Apr. 18

    • Office space in new building, 1925

    • Kansas Press Association dinner, 1925

    • Kansas Press Association dinner, 1925: Invitations accepted

    • Kansas Press Association dinner, 1925: Invitation regrets


Box 5 (RR 397)

  • Loss and damage prevention meetings

    • Fort Worth, Tex., 1925

    • Tulsa, Okla., 1927

    • Topeka, Kans., 1927

    • Denver, 1928

    • Pittsburg, Kans., 1928

    • Fresno, Calif., 1928

    • Houston, Tex., 1929

  • 4-H Club and Congress of Vocational Agricultural Students

    • 4-H Clubs, 1935–1937 #2


Box 6 (RR 398)

    • Federal Board for Vocational Education: Policies

    • National Congress of Vocational Agricultural Students, 1927–1929 #2


Box 7 (RR 399)

    • National Congress of Vocational Agricultural Students, 1930–1933 #2


Box 8 (RR 400)

    • National Congress of Vocational Agricultural Students, 1934–1937


Miscellaneous, 1912–1939. 0.4 ft. (1 box : RR 401)

These files include H. M. Bainer's Wheat Seed Files, 1912–1916, which contain the accounts of sales of seeds and grain by Bainer in Oklahoma. Other files included are miscellaneous accounts and vouchers, which were created by members of Jarrell's staff.

Box 9 (RR 401)

  • H. M. Bainer Seed Wheat file: Correspondence, 1912

  • H. M. Bainer Seed Wheat file: Correspondence, 1913

  • H. M. Bainer Seed Wheat file: Correspondence: Oklahoma towns

  • H. M. Bainer Seed Wheat file: Correspondence: Collection of Oklahoma notes, 1915–1916

  • Expense account: Mr. Lane, 1938–1939

  • Expense account: Mr. Hubbard, 1938

  • Expense vouchers: Jarrell, Hubbard,and Ater accounts, 1935–19[??]


Demonstration Trains, 1917–1937. 2 ft. (6 boxes : RR 401–RR 406)

These files contain information concerning the planning, scheduling, and operation of special agricultural demonstration trains operated by the Santa Fe in cooperation with state agricultural colleges in California, Kansas, Missouri, New Mexico, Oklahoma, and Texas. The files containing information on trains date from 1917 to 1937. Jarrell's offices were deeply involved in the operation of these trains—planning, arranging schedules, generating publicity, outfitting the rail cars, and governing the overall activity of the train while it was in operation—and correspondence and records reflect this activity.

Organized by State, thereunder chronologically.

Box 10 (RR 402)

  • 1917: Kansas: "Cow, Sow & Hen Special"

  • Kansas: 1922: "Cow, Sow & Hen Special"

  • Kansas: 1922: "Cow, Sow & Hen Special": Equipment & operation

  • Kansas: 1922: "Cow, Sow & Hen Special": Advertising

  • Kansas: 1923: "Safer Farming Special": #1–#2

  • Kansas: 1925: "Opportunity Special": #1–#2



Box 11 (RR 403)

  • Kansas: 1926: "Wheat Festival Special": #1–#2

  • Kansas: 1926: "Wheat Festival Special": Advertising

  • Kansas: 1926: "Wheat Festival Special": Publicity

  • Kansas: 1928: "Lime Special"

  • Kansas: 1928: "Lime Special": College

  • Kansas: 1930: "Wheat Festival": #1–#2

  • Kansas: 1930: "Wheat Festival": Publicity


Box 12 (RR 404)

  • Kansas: 1931: "Beef Cattle Special"

  • Kansas: 1932: "Grain Grading School": #1–#2

  • Kansas: 1937: "Better Farm Homes": #1–#3

  • Kansas: 1937: "Better Farm Homes": Advertising

  • Kansas: 1937: "Better Farm Homes": Publicity

  • Kansas: 1937: "Better Farm Homes": Form letters


Box 13 (RR 405)

  • California: 1926: "Cow, Sow & Hen Special"

  • California: 1932: Proposed

  • Colorado: 1927: "Crop Rotation Special": #1–#2

  • Colorado: 1927: "Crop Rotation Special": Publicity

  • Colorado: 1929: "Farm & Home Special": #1–#2

  • Oklahoma: 1923: "Safer Farming Special"

  • Oklahoma: 1925: "Better Wheat Special"

  • Oklahoma: 1927: "Greater Farm Profits Special"


Box 14 (RR 406)

  • Missouri: 1924, 1927, 1928: Proposed

  • Missouri: 1926: "Better Farm Profits Special": #1–#2

  • New Mexico: 1924: "Cow, Sow & Hen Special": #1–#2

  • New Mexico: 1930: "Farm & Home Special": #1–#2


Box 15 (RR 407)

  • Texas: 1923: "Cow, Sow & Hen Special"

  • Texas: 1923: "Cow, Sow & Hen Special": Publicity

  • Texas: 1924: "Cow, Sow & Hen Special"

  • Texas: 1925: "Better Wheat Special"

  • Texas: 1928: "Farm & Home Special": #1–#2

  • Texas: 1928: "Farm & Home Special": Publicity

  • Texas: 1932: "Farm & Home Special": #1–#2

  • Texas: 1932: "Farm & Home Special": Acco press article


Clippings, 1917–1937. 5 ft. (12 boxes : RR 408–RR 419)

These are newspaper volumes that were compiled by Jarrell and chronicle some of the major events in which his offices were involved. The clipping books were compiled from local newspapers throughout the Santa Fe territory as the special demonstration trains traveled through the area. In addition, clipping volumes were compiled on the Kansas Press Association dinner, 1925, and the Railroad Week celebration, 1936.

Box 16 (RR 408)

  • Kansas 1917 demonstration train (folders 1–2)

  • Kansas 1922 demonstration train (folders 1–3)


Box 17 (RR 409)

  • Kansas 1923 demonstration train (folders 1–2)

  • Kansas 1925 demonstration train (folders 1–3)


Box 18 (RR 410)

  • Kansas 1925 demonstration train (folders 4–5)

  • Kansas 1926 demonstration train (folders 1–3)


Box 19 (RR 411)

  • Kansas 1926 demonstration train (folders 4–5)

  • Kansas 1927 demonstration train (folders 1–3)

  • Kansas 1931 demonstration train (folder 1)


Box 20 (RR 412)

  • Kansas 1931 demonstration train (folders 2–6)


Box 21 (RR 413)

  • Kansas 1931 demonstration train (folders 7–9)

  • Kansas 1937 demonstration train (folders 1–2)


Box 22 (RR 414)

  • Kansas 1937 demonstration train (folders 3–5)

  • Missouri 1926 demonstration train (folders 1–2)


Box 23 (RR 415)

  • New Mexico 1924 demonstration train (folders 1–2)

  • Oklahoma 1923 demonstration train (folder 1)

  • Oklahoma 1927 demonstration train (folders 1–3)


Box 24 (RR 416)

  • Texas 1923 demonstration train (folders 1–2)

  • Texas 1924 demonstration train (folders 1–2)


Box 25 (RR 417)

  • Texas 1924 demonstration train (folder3)

  • Texas 1928 demonstration train (folders 1–4)


Box 26 (RR 418)

  • Kansas Press Association dinner, 1925 (folders 1–2)

  • Railroad Week celebration, 1936 (folders 1–2)


Box 27 (RR 419)

  • Railroad Week celebration, 1936 (folders 3–5)


Oversized Materials, 1927. 3 items.

  • Demonstration trains advertising:

    • Kansas

    • California

    • Colorado

    • New Mexico

    • Oklahoma

    • Texas

  • Hillsboro, Kans., Wheat Festival broadside, 1927

  • Blueprints (4): railroad car floor plan and vestibule construction

Space Required/Quantity: 11 ft. (27 boxes + oversize material)

Title (Main title): Agricultural Development and Publicity office

Titles (Other):

  • ATSF agricultural demonstration train records
  • Everyman's almanac
  • Series AG
  • Earth, The : especially the best part of it--the Santa Fe southwest

Part of: Atchison, Topeka, and Santa Fe Railway Company records. Textual records.

Administrative History

Administrative History: The Atchison, Topeka, and Santa Fe Railway Company's Agricultural Development and Publicity Department published The Earth and Crop Reports as well as distributed Everyman's Almanac . . . throughout the Santa Fe system. Its responsibilities also included working with the State agricultural colleges in coordinating the operation and scheduling of special agricultural demonstration trains that provided educational, informational, and entertainment opportunities for citizens of towns along the route. Other responsibilities of the office included providing trips to national meetings for members of 4-H Clubs and the National Congress of Vocational Agricultural Students; printing and distributing addresses, statements and special advertisements from the railroad's offices; compiling newspaper clipping volumes; and coordinating special events.

Scope and Content

Scope and content:

The Agricultural Development and Publicity Department records are a diverse collection of materials from a department headed by John Frank Jarrell (1866-1941). Jarrell joined the Atchison, Topeka, and Santa Fe Railway Company in 1910 to supervise the newly created press bureau. By 1916, he was head of the Santa Fe publicity office and a pioneer of railroad publicity work in the United States. When the United States government returned the railroads to private control in 1920 after seizing them in World War I, the Santa Fe consolidated several offices under Jarrell's management. He assumed the responsibilities of director of publicity, manager of agricultural development, and editor of The Earth: Especially the Best Part of It . . . the Santa Fe Southwest.

These records reflect the various duties John Jarrell assumed and the diverse functions and service of the offices he managed. The agricultural development and publicity offices published The Earth and Crop Reports as well as distributed Everyman's Almanac . . . throughout the Santa Fe system. Jarrell's responsibilities also included working with the state agricultural colleges in coordinating the operation and scheduling of special agriculture trains. These demonstration trains provided thematic (Cow, Sow, and Hen; Safer Farming; Lime Special; Better Wheat, etc.) educational, informational, and entertainment opportunities for citizens of towns along the scheduled route. For the railroad's involvement in the operation of the special train they received a large amount of publicity. Another function of the office included providing trips to national meetings for members of the 4-H Clubs and National Congress of Vocational Agricultural Students. The publicity office also printed and distributed addresses, statements and special advertisements from the administration offices. Jarrell compiled the newspaper clipping volumes, which chronicle the travel and activities of various demonstration trains; the Kansas Press Association dinner, 1925; and the Railroad Week celebration, 1936.

The records of the Agricultural Development and Publicity Department are arranged in four major series: General—Publications, General Files, Demonstration Trains, and Clippings. Oversized materials, which include advertising posters for demonstration trains and several blueprints, have been removed. Photographs taken during the operation of several demonstration trains have been removed and cataloged in the photograph collection.

Contents: General : publications, 1924-1939 (1 ft. : 3 boxes, RR 393–RR 395) -- general files, 1925–1937 (2 ft. : 5 boxes, RR 396–RR 400) -- misc., 1912–1939 (0.4 ft. : 1 box, RR 401) -- demonstration trains, 1917–1937 (2 ft. : 6 boxes, RR 401–RR 406) -- clippings, 1917–1937 (5 ft. : 12 boxes, RR 408–RR 419) -- oversized materials, 1927 (3 items).

Specific Contents Identified:

Headings or descriptors assigned to subsections of the material, for example labels on a particular box or group of boxes.

Related Records or Collections

Associated materials:
Photographs: Removed and cataloged in the Kansas Historical Society's photograph collection.
Oversize materials: Stored separately.

Index Terms

Subjects

    Atchison, Topeka, and Santa Fe Railway Company
    Atchison, Topeka, and Santa Fe Railway Company -- Publishing
    Belton, Ethel Louise -- Archives
    Steen, G. B. -- Archives
    Chicago (Ill.)
    Middle West -- Periodicals
    Southwest, New -- Periodicals
    West (U.S.)
    West (U.S.) -- Periodicals
    Advertising media planning -- United States
    Elliott, R. W. -- United States
    Jarrell, John Frank, 1866-1941
    Advertising -- Tourism -- West (U.S.)
    Agricultural extension work -- West (U.S.)
    Agricultural innovations -- West (U.S.)
    American letters -- Illinois -- Chicago -- History -- 20th century
    Clippings (Books, newspapers, etc.)
    Davis, Dorothy E. -- United States
    Farm management -- West (U.S.)
    Farmers -- Education -- West (U.S.)
    Farmers -- Training of -- West (U.S.)
    Public relations -- United States
    Publicity -- United States
    Railroads -- United States
    Tourism -- West (U.S.)

Creators and Contributors


Agency Classification:

    Organizations/Corporations. Atchison, Topeka, and Santa Fe Railroad.

Additional Information for Researchers

Restrictions: There are no restrictions on this series.

Cite as: Atchison, Topeka, and Santa Fe Railway Company, Agricultural Development and Publicity Department, records, 1912-1939, RR 393-RR 419, Kansas State Historical Society.