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POSTER
[Documentary Artifact]


missing
View at Kansas Memory

Accession Number: 2011.30.1.1

Physical Description: First in a set of three nutrition posters promoting the use of whole wheat flour. Large, rectangular shaped piece of white paper. Vertical orientation. Black metal trim along top and bottom edges. One side has "What About Enrichment?" printed across the top in black. Color drawings of four building blocks (three blue, one green), the dome of the U.S. capitol, a loaf of bread, a bag of flour, and a hand printed amidst red, blue, black, and green printed text. The reverse side has a similar layout, with "Have you asked:" printed along the top. The only drawing on this side shows a man in an apron offering a loaf of bread to a woman dressed in green. Text is printed in black, blue, and red.

History of Object: This set of posters belonged to Catharine E. Zink of Lincoln, Kansas. Zink was a home economics teacher at Lincoln High School and occasionally taught at the Girls Correctional School in Beloit, Kansas. A lifelong resident of Kansas, Zink was born in Lincoln county in 1909. Her father, Henry Zink, immigrated to the U.S. from Switzerland in the 1870s or 1880s. Catharine never married and, upon her death in 1991, left her house to her niece, Louise Ryan. Ryan later gave the property to her son, Keith Ryan III. The property sat untouched for several years. The donor, James Gabelmann, eventually purchased it with the intention of tearing it down and installing a parking lot for his nearby funeral home. Before it's destruction, Gabelmann offered the contents to the historical society. Museum staff found the posters among the contents. Franklin Delano Roosevelt established the Office of Defense, Health, and Services in 1941. It was later replaced by the Office of Community War Services. During World War II, Americans' health became a national security issue. The goal of this office was to provide information about healthy food, give daily intake recommendations, create flour enrichment programs, and put a government seal on nutritious foods. This poster promotes both wheat flour and enriched flour as part of a healthy diet. Enriched flour had added thiamine, which was thought to increase energy and motivation.

Date: 1942

Dimensions (in cm): 106.20 (H) 70.90 (W)

Marks/Inscriptions: [side with Capitol drawing] What about / ENRICHMENT? / Government Survey's show: / ONLY 1[/]4 OF THE FAMILIES IN THE / U.S. HAVE GOOD DIETS! / Is your family in the blue group? / ? / WHY? 1. They are natural to flour and bread. / 2. Flour and Bread are available to all. / 3. Flour and Bread are economical for all. / 4. Flour and Bread are foods universally liked. / 5. Flour and Bread are consumed by more / people 3 times a day. / 6. Flour and Bread offer an ideal carrier for / these nutrients. / Chart No. 1 Issued Sept. 1, 1942 // [opposite side] Have you asked: / Why not eat whole wheat bread / instead of ENRICHED bread? / The answer is: / Anyone can get WHOLE WHEAT PRODUCTS / But most people DEMAND / white flour and baked products / made of white flour. / ? / DARK BREAD on the market contains varying amounts / of whole wheat flour (from 20% to 80% is common) / 1. No more than 10% of dark bread sold is 100% whole wheat. / 2. If you want the full benefit of whole wheat, be sure you get / bread labeled "100% whole wheat." / Chart No. 4 Issued Sept. 1, 1942 //

Index Terms

Associations and Subjects

    Theme/topic: Education
    Theme/topic: Home economics
    Theme/topic: Nutrition
    Use, Place of: Lincoln County (Kan.)
    Use, Place of: Lincoln (Kan.)
    Theme/topic: Advertising
    Theme/topic: Food
    Theme/topic: Health
    Business / Organization: General Mills, Inc.

Creators and Contributors

    General Mills, Inc.
    Office of Defense Health and Welfare Services
    Federal Security Agency

Status: Cataloged

For more information, please contact our museum staff.