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POSTER
[Documentary Artifact]


missing
View at Kansas Memory

Accession Number: 2011.30.1.2

Physical Description: Second in a set of three nutrition posters promoting the use of whole wheat flour. Large, rectangular shaped piece of white paper. Vertical orientation. Black metal trim along top and bottom edges. One side has "Nutritional Comparison" printed across the top in black. Red, green, blue and black text below. Graph printed across the top third of the poster compares the thiamin, niacin, and iron content in breads using different types of flour. Drawings of a bag of flour, an eye, red lips, a single loaf of bread, and a pile of bread and rolls decorate the lower third. Reverse side reads "What is Enriched Flour and Bread?" across the top. Red, black, and blue lettering below. Text is illustrated with drawings including a bag of flour and a loaf of bread.

History of Object: This set of posters belonged to Catharine E. Zink of Lincoln, Kansas. Zink was a home economics teacher at Lincoln High School and occasionally taught at the Girls Correctional School in Beloit, Kansas. A lifelong resident of Kansas, Zink was born in Lincoln county in 1909. Her father, Henry Zink, immigrated to the U.S. from Switzerland in the 1870s or 1880s. Catharine never married and, upon her death in 1991, left her house to her niece, Louise Ryan. Ryan later gave the property to her son, Keith Ryan III. The property sat untouched for several years. The donor, James Gabelmann, eventually purchased it with the intention of tearing it down and installing a parking lot for his nearby funeral home. Before it's destruction, Gabelmann offered the contents to the historical society. Museum staff found the posters among the contents. Franklin Delano Roosevelt established the Office of Defense, Health, and Services in 1941. It was later replaced by the Office of Community War Services. During World War II, Americans' health became a national security issue. The goal of this office was to provide information about healthy food, give daily intake recommendations, create flour enrichment programs, and put a government seal on nutritious foods. This poster promotes both wheat flour and enriched flour as part of a healthy diet. Enriched flour had added thiamine, which was thought to increase energy and motivation.

Date: 1942

Dimensions (in cm): 106.20 (H) 70.90 (W)

Marks/Inscriptions: [side with chart] Nutritional Comparison Made with same in- / gredients, except flour. / THIAMINE NIACINE IRON / (Milligrams per lb.) (Milligrams per lb.) (Milligrams per lb.) / WHITE BREAD / (Average) . . . . .35 3.5 2.2 / ENRICHED BREAD . . . 1. to 2. 4. to 8. 4. to 16. / ? / WHOLE WHEAT FLOUR MAKES EXCELLENT BREAD / BUT TWO FACTORS LIMIT ITS USE / 1. Experience shows that it is difficult to use whole wheat flour for making cakes, / cookies, pastries and some breads. / 2. The higher the proportion of bran and germ (embryo) in flour, the poorer the baking quality. / Chart No. 5. Issued Sept. 1, 1942. // [side with flour sack and bread loaf drawings] What is / Enriched Flour and Bread? / Government proposed the name ENRICHED FLOUR / to specify white flour / which contains at least / THIAMINE 1.66 mg. per pound / NIACIN . . 6.00 mg. per pound / IRON . . . 6.00 mg. per pound / ? / Brad / 1. By using ENRICHED flour to make it. / 2. By using special vitamized yeast. / 3. By direct addition of these vitamins / and Iron to dough. / (Milk used in bread / making also contributes / riboflavin and calcium.) / 4. By a combination of these methods. / Chart No. 2. Issued Sept. 1, 1942. //

Index Terms

Associations and Subjects

    Theme/topic: Education
    Use, Place of: Lincoln County (Kan.)
    Use, Place of: Lincoln (Kan.)
    Theme/topic: Advertising
    Theme/topic: Food
    Theme/topic: Health
    Theme/topic: Home economics
    Theme/topic: Nutrition
    Business / Organization: General Mills, Inc.

Creators and Contributors

    General Mills, Inc.
    Office of Defense Health and Welfare Services
    Federal Security Agency

Status: Cataloged

For more information, please contact our museum staff.